+ [] box * []
March 31st, 2011 — 2:59pm
+ Gets me every time!! [][] [] []
Ref: http://ffffound.com/image/e4bd1d2dce9a1f06450f5bc4b20708f7e8a628fa
Tag: packaging
Literalist Product Packaging*
June 2nd, 2009 — 5:02pm
Quoted from:- http://dornob.com/creative-industrial-design-literalist-product-packaging/
With the color, look, feel and touch of real fruit skin these creative juice boxes by Naoto Fukasawa not only more closely reflect what is being marketed but also provide a more-than-just-visual sense experience – extending beyond normal industrial design parameters
Naoto Fukasawa (深澤 直人) is a Japanese industrial designer, born in Yamanashi Prefecture in 1956. He graduated from Tama Art University in 1980. After having acted as the head of the American company IDEO‘s Tokyo office, he established Naoto Fukasawa Design in 2003. Representative works include MUJI’S CD player (part of the permanent collection, MoMA New York ), the mobile phones “Infobar” and “neon” and the ±0 brand of household electrical appliances and sundries. In recent years, he has released a host of new works with Italian companies B&B Italia, Driade, Magis, Artemide, Danese and Boffi, as well as in Germany and Northern Europe, and they have garnered a great deal of attention. In the past, he has won over fifty awards, including the American IDEA Gold Award, the German if Gold Award, the British D&AD Gold Award, the Mainichi Design Award and the 5th Oribe Award.
Fukasawa is a professor at Musashino Art University and a visiting lecturer at Tama Art University. He has authored such books as An Outline of Design (TOTO) and co-authored others such as The Ecological Approach to Design (Tokyo Shoseki).